1963-

• The beginning of Honda-Bella International Partnership through the authorized distribution of Honda Motorcycles
• The first Honda Motorcycle sold

1966-

• Bella changes Honda distributor relationship from Honda Japan to Honda America.
• Bella begins selling Honda Generators, Water Pumps & Lawnmower Products

1967/68-

• Bella becomes exclusive distributor of Honda Motorcycles

1973-

• Honda Civic first generation arrives in Puerto Rico

1976-

• Honda Accord first generation arrives in Puerto Rico, soon to become #1 seller in this category

1977/78-

• Bella acquires Southern Auto Sales, becoming the exclusive Honda Distributor in Puerto Rico

1979

• Honda Prelude first generation arrives in Puerto Rico

1980-

• "Clase y Más" is born

1986-

• Acura Luxury Division arrives in Puerto Rico

1987-

• The 24 Hours of Honda

1990-

• Bella Rental makes Honda & Acura products available on a short term basis for PR consumers

1991

• Acura NSX arrives in Puerto Rico

1994-

• Honda enters mini-van automobile segment in Puerto Rico with the Honda Odyssey
• Shuttle Service is implemented in the Service Department

1995-

• Bella establishes the first 401(k) Employee Retirement Plan for its employees in the local automobile industry

1996-

• The first Puerto Rico Honda Classic Golf Tournament is held

1997-

• CRV enters the heavily competitive SUV market
• The first Poker Rally Motorcycle is held—a family oriented activity whose purpose is to raise funds to help select charitable organizations in Puerto Rico

1998-

• Bella opens its first Flagship Dealer in Bayamon with the Chrysler, Dodge, Jeep Brands

1999-

• Honda’s first sports car, the S2000, arrives in Puerto Rico
• Beginning of service expansion

2000-

• The first Acura SUV, the MDX, is introduced in Puerto Rico
• Bella’s Customer Retention Management (CRM) Center is established

2001-

• Services hours are extended, starting a trend in the market

2002-

• Honda Pilot arrives in Puerto Rico
• Carlos Lopez-Lay named President & Chief Operating Officer
• Bella is ranked among the Top 300 Local Companies by Caribbean Business
• Bella opens Little Treasures, a day-care center for its employees
• Bella recognized among Puerto Rico’s Top 20 Employers for the 1^st time

2003-

• Honda Element arrives in Puerto Rico
• The “El Quinto Elemento” reality show is held to introduce the new Honda Element model in Puerto Rico
• Bella launches its first volume of Motorzone Magazine
• Bella acquires Bertram Yachts distribution in Puerto Rico
• Bella acquires Regulator Boats distribution in Puerto Rico
• Bella recognized among Puerto Rico’s Top 20 Employers for the 2^nd time
• Bella Foundation is established

2004-

• The Acura TSX is introduced in Puerto Rico
• Bella Bodyshop begins operations

2005-

• Acquisition of Bella Distribution Center
• Bella opens its second Flagship Dealer in San Juan with the Mazda Brand

2006-

• The first Acura Compact SUV, the RDX, is introduced in Puerto Rico
• FIT arrives in Puerto Rico
• Bella acquires Key West and Everglades Boats distribution in Puerto Rico
• Bella acquires BMW Motorcycles distribution in Puerto Rico
• Bella launches customer focused campaign—‘Llevalo Hasta el Final’
• Bella recognized among Puerto Rico’s Top 20 Employers for the 3^rd time